Why is my AdSense account disabled (part 2)
If your “Google AdSense Account Disabled” email has the following content, you’ve violated another portion of the T&C of AdSense program.
Hello XXX YYY,
While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers. Since keeping your account in our publisher network may financially damage our advertisers in the future, we’ve decided to disable your account.
Please understand that we consider this a necessary step to protect the interests of both our advertisers and our other AdSense publishers. We realize the inconvenience this may cause you, and we thank you in advance for your understanding and cooperation.
If you have any questions about your account or the actions we’ve taken, please do not reply to this email. You can find more information by visiting https://www.google.com/adsense/support/bin/answer.py?answer=57153&hl=en_US.
Sincerely,
The Google AdSense Team
If you email content is different, please read Part 1.
When AdWords became very popular with advertisers, the bids for keywords got ever higher. People started gaming with AdSense. A technique commonly referred s “AdSense Arbitrage” came into being. People created web pages for the purpose of showing AdSense ads (referred as MFA pages, “Made for AdSense”) and drive traffic to convert to AdSense revenue. This is called “Divert and Convert”. Some people claimed 6 digit annual revenue for doing AdSense Arbitrage.
It’s debatable whether the arbitragers bring value to the advertisers. However, Google decided to crack down on MFA sites in early 2007. Google AdSense Preprogram Policies stated:
- Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google’s Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users.
…
- No Google ad may be placed on any non-content-based pages.
- No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
Well, it is not difficult to make your MFA site to be fully compliant to AdSense policies. Google knows that too. It’s still unclear what the criteria are to identify and disable MFA sites. The wording of the notification email is “posed a significant risk to our AdWords advertisers.”
If you have any clue, please post it in the comments or the Forums.
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By Bob on April 2nd, 2008.